Keeping up with the standards and the quality of the services, DELTA 4 provides the facility of a customer relationship management system (CRM).
This new technology guarantees the company’s fast response to the customers’ individual needs, using a systematic methodology. It allows the programming and activation of contacts based on purchasing behaviors and the strategy planning in cooperation with them. In this way DELTA 4 gains effective targeted marketing communications aimed specifically at its customer needs.
Implementing a CRM system, DELTA 4 achieves:
- Combination of all the business, economic and functional information for current or potential customers, in real time.
- Absolute coordination of the company’s processes with data form sales marketing and other communication channels.
- Utilization of the customers’ demands for the improvement of the services.
- Greater variation of suggested services and better customers’ support.
- Improved response to the customers’ demands concerning their informing.
- Creation, development, preservation and optimization of long-term and mutually beneficial relations between DELTA 4 and its customers.